Years ago I read an article about women who use to wear kids clothes. Also citing former supermodel and uber-chic Carla Bruni, who once wore a kid jacket (designed by Stella McCartney for Gap) while performing on a TV show, the article listed the benefits of this “secret shopping habit”.
The most obvious benefit of buying kids clothes is that they’re less expensive.
I often buy leggings in the kids department of Tezenis. They cost 3/4 euros less than women’s, they’re very cute and they fit well. Of course when it comes to top brands you can save much more money to buy items that are basically the same sold in the women/men department.
But it’s not just the saving that can make buying kids clothes satifying. While in my teenage years I wasn’t particularly happy to still fit into children’s clothes (we all know that at 15 we like to look older and not like somebody who’s still attending middle school), as I grew up fitting into kids clothes started to give me some kind of joy.
The article itself said there’s a sort of rewarding feeling in being able to wear garments for 13/14 years old girls/boys. Some women stated that wearing their daughter/son’s jacket or sweater made them feel good. I guess they meant in good shape. And that’s satisfying.
Another benefit of shopping at kids’ department is, again, obvious. Kids clothes are beautiful.
Sometimes I leaf through Elle Kids (where you can find great, easy recipes) and seriously, I’d wear a lot of the clothes I see there. The reason is that, unfortunately, fashion has lost a bit the sense of reality when it comes to children’s clothes. I remember a campaign that immediately made me think “when did children start to attend music festivals?”. An Italian brand chose “Children dressed like children” as its recurring slogan, clearly in opposition to all those brands that just sell mini versions of women clothes.
It’s undeniable, some kids’ collections are more suitable for petite women than for kids themselves. The excuse I often heard and read “daughters wants to dress like their mothers” is nonsense. Of course I used to play with my mom’s clothes and make-up, like all little girls do, but that doesn’t mean I actually dressed her!
Unfortunately some brands make children clothes that can be worn only by real children.
I’m talking about you, Gucci! In order to wear the children line of the Florentine brand, you must be really tiny (152cm/4’9”) and not even the boys’ line can fit a petite woman. But I guess that’s how the brand wants things to be and of course Gucci doesn’t make mini versions of those sheer pussy bow blouses that I like so much.
While some women who buy and wear kids’ clothes are not particularly proud of this habit so they tend to purchase basic (that is to say anonymous) garments, I think, on the contrary, that you can have fun with kids’ clothes. They’re beautiful, they fit well and they cost less so what’s the problem? As Jenné Lombardo (founder of consultancy agency The Terminal Presents) said, “there’s something fun about discovering fashion from an unexpected source”. And it’s so true!
Remember that if you can fit into children clothes, it doesn’t mean you like a child!
These are my “borrowed from the kids” picks and this is the right song to listen to while you keep browsing this post 😉 I bet you would have never thought these clothes were designed for children and kids!
The photo of the preview is via Mango